e.l.f. celebrates Tarang Amin, CEO & Chairman of e.l.f. Beauty, on the launch of new e.l.f.-help book: Best, Tarang.

In a gathering that blended leadership wisdom with unparalleled energy, e.l.f. Beauty CEO Tarang Amin was joined by e.l.f.z and family on February 25th, 2025 to celebrate the launch of his new book, Best, Tarang. The event was held at Kokkari Estiatorio and featured an exclusive book signing by the one and only Tarang. Attendees lined up to get their own copies of the book, which was filled with stories of communication, compassion, and the disruptive drive that led the brand’s meteoric rise. The evening was both a tribute to Tarang’s leadership and a testament to the e.l.f. culture he has helped build—one email at a time. 

At e.l.f., we stand for the spirit of the underdog, and we are built to break the mold because none of us are here to do what’s already been done before.”

-Week No. 174, Built to Break the Mold,
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